2016RePEc: Research Papers in EconomicsOpen access

Key Factors for Successful Implementation of a Sustainability Strategy

Kathrin Günther

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Abstract

Research questions:What are the key factors for a successful implementation of a sustainability strategy?Methods: An online survey was chosen as the research strategy in German and English language and consisted of 17 questions.Results:The results show clearly some general key factors for a successful implementation of a sustainability strategy.Those are, among others that a successful strategy implementation already starts with a clear and stakeholder-oriented strategy followed by a proper planning and implementation model which is supported from the management and communicated into the organization, as well as a continuous reporting.Structure of the article: 1.

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Research questions:What are the key factors for a successful implementation of a sustainability strategy?Methods: An online survey was chosen as the research strategy in German and English language and consisted of 17 questions.Results:The results show clearly some general key factors for a successful implementation of a sustainability strategy.Those are, among others that a successful strategy implementation already starts with a clear and stakeholder-oriented strategy followed by a proper planning and implementation model which is supported from the management and communicated into the organization, as well as a continuous reporting.Structure of the article: 1.

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Available abstract

Research questions:What are the key factors for a successful implementation of a sustainability strategy?Methods: An online survey was chosen as the research strategy in German and English language and consisted of 17 questions.Results:The results show clearly some general key factors for a successful implementation of a sustainability strategy.Those are, among others that a successful strategy implementation already starts with a clear and stakeholder-oriented strategy followed by a proper planning and implementation model which is supported from the management and communicated into the organization, as well as a continuous reporting.Structure of the article: 1.

Key concepts: Sustainability, Process management, Key (lock), Stakeholder, Business, Strategy implementation, Strategic planning, Risk analysis (engineering)

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