Protection of Personal Information Security in the Age of Big Data

As a production factor, big data is being intensively integrated with the development of various industries. The consequent security issues concerning personal information are becoming increasingly severe. This article aims to analyze the major issues which arise with big data, including the breach of personal information, the potential security risks and the users' reduced personal information control rights. It is followed by the analysis of their causes: users' weak awareness of information security, the under-developed laws and regulations concerning the security of personal information, the laggard technology for security maintenance of big data, and motivations for profits. In order to solve these problems, firstly, the awareness of information security and users' ability of security maintenance should be strengthened. In addition, the security management system of big data should be improved with deepening reform of security technology. Furthermore, legislation and regulation system should be reinforced. Lastly, standardized codes of practice and self-discipline pact of the industry should be reinforced to ensure the security of personal information in the age of big data.