Nonverbal Communication in Politics

This article reviews research contributions in political science and communication to the topic of nonverbal communication and politics from 2005 to 2015. The review opens with research on the content of nonverbal communication, then considers studies examining what moderates the impact of nonverbal aspects of political messages on attitudes and behavior and the mechanisms that underpin these effects. Over the period reviewed here, research shows that the nonverbal channel is rich in political information and is consequential for political decision making, particularly under certain circumstances, such as in low-information conditions. Visuals affect political decisions through cognitive and emotional routes. This review article also identifies several directions where further research is required, particularly with regard to social media, nonvisual aspects of nonverbal communication, the interplay of visual and verbal arguments, and the mechanisms behind the effects of nonverbal communication.