2016International Journal of Online Marketing ResearchRequires access

The Future of Mobile Commerce With 4G Wireless Technology

Emmanuel Akpeokhai

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Abstract

Mobile Commerce, Mobile Computing, Mobile Devices and Mobile Internet Access are growing much faster than before. Several characteristics of mobile networks make them more attractive than fixed networks. Mobile Commerce has been of a great benefit to users, which is driven by the technological innovations. Technology innovations have also reduced many barriers to acceptance. Increasing globalization has led to more mobility and therefore to greater demand for mobile ubiquitous services that can be consumed anytime and anywhere. This paper examines the future of mobile commerce with 4G Wireless Technology. To exploit the new technology, companies from developed as well as developing countries are rapidly integrating mobile commerce technology into their business models. Countries around the world, however, exhibit considerable heterogeneity in their adoption of mobile device and mobile commerce technology. This paper also identifies and categorizes some of these issues so that researchers, developers, and managers have a starting point for focusing their activities within the emerging mobile commerce areas.

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What this paper is about

Mobile Commerce, Mobile Computing, Mobile Devices and Mobile Internet Access are growing much faster than before. Several characteristics of mobile networks make them more attractive than fixed networks. Mobile Commerce has been of a great benefit to users, which is driven by the technological innovations. Technology innovations have also reduced many barriers to acceptance. Increasing globalization has led to more mobility and therefore to greater demand for mobile ubiquitous services that can be consumed anytime and anywhere. This paper examines the future of mobile commerce with 4G Wireless Technology. To exploit the new technology, companies from developed as well as developing countries are rapidly integrating mobile commerce technology into their business models. Countries around the world, however, exhibit considerable heterogeneity in their adoption of mobile device and mobile commerce technology. This paper also identifies and categorizes some of these issues so that researchers, developers, and managers have a starting point for focusing their activities within the emerging mobile commerce areas.

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Available abstract

Mobile Commerce, Mobile Computing, Mobile Devices and Mobile Internet Access are growing much faster than before. Several characteristics of mobile networks make them more attractive than fixed networks. Mobile Commerce has been of a great benefit to users, which is driven by the technological innovations. Technology innovations have also reduced many barriers to acceptance. Increasing globalization has led to more mobility and therefore to greater demand for mobile ubiquitous services that can be consumed anytime and anywhere. This paper examines the future of mobile commerce with 4G Wireless Technology. To exploit the new technology, companies from developed as well as developing countries are rapidly integrating mobile commerce technology into their business models. Countries around the world, however, exhibit considerable heterogeneity in their adoption of mobile device and mobile commerce technology. This paper also identifies and categorizes some of these issues so that researchers, developers, and managers have a starting point for focusing their activities within the emerging mobile commerce areas.

Key concepts: Mobile commerce, Wireless, Computer science, Telecommunications, World Wide Web

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