Marketing miks ekoloških proizvoda

Thesis mix of organic products can not be processed without first defining the basic terms such as marketing, 5 stage marketing process and market of agricultural products. One of the most famous authority in marketing Philip Kotler gives the following definition: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Marketing mix is one of the 5 phases of the marketing process and other phases are market research, defining marketing objectives, definition of marketing strategies, development of the marketing mix and marketing control. It is not enough just to explain the concept of marketing and marketing phases of the process, but has yet to define and explain the market of agricultural products, customer perception, organic production and green marketing. mix of organic products is a set of market activities that begin with researching consumer needs of organic products and carrying out other business activities that will allow adequately satisfy the consumers and achieving adequate profits. Practice has shown that better results are combination of marketing mix, rather than just relying on a single instrument. The best combination of these instruments that meet the maximum needs of consumers at minimal cost for companies. mix consists of four items which are product, price, promotion and distribution or even in English literature known as the marketing mix 4P, which is 4P product, price, promotion and place. Each item of the marketing mix in the essay is explained separately and how can be applied to organic products. mix 4P is expanded and upgraded with marketing mix 7P. In addition to the basic items of marketing mix 4P the extended version is explained importance of the people, processes and the environment in organic production.