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THE INFLUENCE OF GREEN HOUSE CONCEPT ON CONSUMER'S BUYING INTEREST AND GREEN CONCEPT DEVELOPMENT IN HOUSING ESTATE

Rizky Aulia, Happy Ratna Santosa, Ima Defiana

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Abstract

The issue of natural conservation is being emerging discussion since it is a key for sustainable development. Furthermore, the demand for housing is increasing. Here, housing developers are required to participate in sustainable development. One of the solutions for the developer is to provide housing with green concept as a part of sustainable development. The aim of this research is to see how the effect of green house can gain consumer's buying interest and what design can be applied in housing estate. The method used in this research is qualitative with descriptive statistical analysis. The results showed that if residential developer offers houses with green concept, then this may attract consumers to buy. Potential consumers are young families to middle and upper class.

About this research paper

What this paper is about

The issue of natural conservation is being emerging discussion since it is a key for sustainable development. Furthermore, the demand for housing is increasing. Here, housing developers are required to participate in sustainable development. One of the solutions for the developer is to provide housing with green concept as a part of sustainable development. The aim of this research is to see how the effect of green house can gain consumer's buying interest and what design can be applied in housing estate. The method used in this research is qualitative with descriptive statistical analysis. The results showed that if residential developer offers houses with green concept, then this may attract consumers to buy. Potential consumers are young families to middle and upper class.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The issue of natural conservation is being emerging discussion since it is a key for sustainable development. Furthermore, the demand for housing is increasing. Here, housing developers are required to participate in sustainable development. One of the solutions for the developer is to provide housing with green concept as a part of sustainable development. The aim of this research is to see how the effect of green house can gain consumer's buying interest and what design can be applied in housing estate. The method used in this research is qualitative with descriptive statistical analysis. The results showed that if residential developer offers houses with green concept, then this may attract consumers to buy. Potential consumers are young families to middle and upper class.

Key concepts: Sustainable development, Business, Real estate, Marketing, Estate, Green house, Real estate development, Class (philosophy)

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