2016European Journal of CommunicationRequires access

A matter of cultural distinction: News consumption in the online media landscape

Jonas Ohlsson, Johan Lindell, Sofia Arkhede

Open publisher page 62 citations

Abstract

The world of online news is a world where news consumers must make choices among a plethora of different news sources. Previous research points towards a fragmentation of news consumption across the citizenry. However, not enough attention has been paid to class, in particular cultural capital, and how it shapes how groups in society develop preferences for different categories of online news. Drawing upon a representative national survey in Sweden ( N = 11,108), a country historically known for its egalitarian news consumption, we show that cultural capital engenders patterns of taste and distaste for different online national news providers. This is manifested in that those rich in cultural capital are more inclined to consume ‘quality’ news and to neglect ‘popular’ news. A relative lack of cultural capital is associated with a somewhat reverse pattern. News consumption in the online media landscape is a matter of cultural distinction.

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What this paper is about

The world of online news is a world where news consumers must make choices among a plethora of different news sources. Previous research points towards a fragmentation of news consumption across the citizenry. However, not enough attention has been paid to class, in particular cultural capital, and how it shapes how groups in society develop preferences for different categories of online news. Drawing upon a representative national survey in Sweden ( N = 11,108), a country historically known for its egalitarian news consumption, we show that cultural capital engenders patterns of taste and distaste for different online national news providers. This is manifested in that those rich in cultural capital are more inclined to consume ‘quality’ news and to neglect ‘popular’ news. A relative lack of cultural capital is associated with a somewhat reverse pattern. News consumption in the online media landscape is a matter of cultural distinction.

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Available abstract

The world of online news is a world where news consumers must make choices among a plethora of different news sources. Previous research points towards a fragmentation of news consumption across the citizenry. However, not enough attention has been paid to class, in particular cultural capital, and how it shapes how groups in society develop preferences for different categories of online news. Drawing upon a representative national survey in Sweden ( N = 11,108), a country historically known for its egalitarian news consumption, we show that cultural capital engenders patterns of taste and distaste for different online national news providers. This is manifested in that those rich in cultural capital are more inclined to consume ‘quality’ news and to neglect ‘popular’ news. A relative lack of cultural capital is associated with a somewhat reverse pattern. News consumption in the online media landscape is a matter of cultural distinction.

Key concepts: Consumption (sociology), Cultural capital, Taste, News media, Neglect, Capital (architecture), Advertising, Political science

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