Situation in public accommodation establishments in the Olomouc region in time of the economic crisis
Barbora Antonová
Abstract
Barbora Antonová
Abstract
This paper focuses on tourism, especially on accommodation services. The aim of the article is to assess the present situation in public accommodation establishments in the Olomouc region, and explore the influence of the economic crisis on these facilities. The research of the secondary data was primarily focused on statistic data which recorded a progression of occupancy in public accommodation establishments. Personal interviews with questionnaires were used as their survey method to collect primary data. The survey aim was to find out what the situation in accommodation establishments was like in 2007 – 2011 compared 2006, i.e. before the crisis broke out. The focus of successively guided interviews was to gain information about management acting in particular hotels, bed and breakfasts, hostels etc. in the years mentioned above. Analyzing secondary data allowed to find out that influence of the world crisis on Czech companies was demonstrated by reduced occupancy in accommodation establishments as well as by reductions of costs related to accommodation services. Analyzing primary data allowed to find out that the economic crisis had direct impact on management of accommodation establishments in the Czech Republic and on strategy of accommodation service providers.
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This paper focuses on tourism, especially on accommodation services. The aim of the article is to assess the present situation in public accommodation establishments in the Olomouc region, and explore the influence of the economic crisis on these facilities. The research of the secondary data was primarily focused on statistic data which recorded a progression of occupancy in public accommodation establishments. Personal interviews with questionnaires were used as their survey method to collect primary data. The survey aim was to find out what the situation in accommodation establishments was like in 2007 – 2011 compared 2006, i.e. before the crisis broke out. The focus of successively guided interviews was to gain information about management acting in particular hotels, bed and breakfasts, hostels etc. in the years mentioned above. Analyzing secondary data allowed to find out that influence of the world crisis on Czech companies was demonstrated by reduced occupancy in accommodation establishments as well as by reductions of costs related to accommodation services. Analyzing primary data allowed to find out that the economic crisis had direct impact on management of accommodation establishments in the Czech Republic and on strategy of accommodation service providers.
Key concepts: Accommodation, Tourism, Czech, Statistic, Business, Economic growth, Marketing, Geography