Application of multi-criteria analysis and GIS in ecotourism development (Case study: Serbian Danube region)

Ecotourism can be defined as responsible travel to natural areas that conserves the environment and cultural heritage and improves the well-being of local people. Sustainable planning and management of ecotourism development are important and necessary for increasing positive and decreasing negative effects on the complex environment. This paper analyses the suitability of selected protected natural areas in the Serbian Danube region for the purposes of ecotourism development. The multi-criteria analysis includes several natural and socio-economic factors and criteria which influence ecotourism development. The integration of Geographic Information System (GIS) and Analytic Hierarchy Process (AHP) greatly facilitates the decision-making process in the ecotourism destination planning. A suitability map of the analysed protected natural areas for ecotourism development as one of the sustainable tourism types is highlighted as a result of this paper. Such analysis assists in the objective promotion of ecotourism destinations and thus contributes to the improvement of Serbian tourism development.