Studying the Possible Impact of Agricultural Audiovisual Programs on Farm Productivity

Agricultural extension, which is essentially a message delivery system, has a major role to play in agricultural development. It serves as a source of advice and assistance for farmers to help them improving their production and marketing. The task of extension education is accomplished by different extension methods/media, which may come under individual, group and mass contacts. This paper investigates the possible impact that agricultural audiovisual programs could have on farm productivity. It is indicated that an agricultural information program via a combination of television broadcast and video group screening would be justifiable to the Government is a current agricultural extension activity. The article also assists the authorities in improving an agricultural development system to support current extension activities via audio-visual mass media. (Farshad Parvizian. Studying the Possible Impact of Agricultural Audiovisual Programs on Farm Productivity. Journal of American Science 2011;7(4):165-169). (ISSN: 1545-1003). http://www.americanscience.org .