R. B. H. Wills, Joanna Golding
Abstract
This chapter focuses on consumer trends in convenience marketing (fresh-cut produce and 'ripe and ready to eat' products), environmental and safety issues (packaging, use of fruit stickers, pesticide residues, labelling issues and energy sustainability) and organically produced fruits and vegetables during the marketing stage.
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This chapter focuses on consumer trends in convenience marketing (fresh-cut produce and 'ripe and ready to eat' products), environmental and safety issues (packaging, use of fruit stickers, pesticide residues, labelling issues and energy sustainability) and organically produced fruits and vegetables during the marketing stage.
Key concepts: Business, Marketing, Green marketing, Sustainability, Labelling, Advertising, Chemistry, Biology