HIDDEN PATTERNS OF INNOVATIVE ENVIRONMENTAL DESIGNED PRODUCTS

Numerous examples of established environmental aware products prove that such products increasingly win recognition in the market. It is to be observed that these products in particular often are quite well to market, because in the course of a consistently environmental fair product design often further product properties are considerably improved, which initially have no connection with the environmental characteristics. Just these also improved chara cteristics, however, convince potential customers and thereby lead to a sales success. If, however, a consequent environmental fair product development does not only lead to environmental fair or more sustainable products but also to further product innovations as well, enterprises would be well advised to arrange their products consequently environment friendly. It is, however, extraordinarily important to know the relevant changes in the product design or the success factors in the design of these products, which indicate successful products because it is sure that not every small change of details in a product design, which improves the environmental profile of the product, does lead to substantial advantages going beyond it. Environmentally Innovative Product Design, Life-Cycle-Design, Design for Environment