Computer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback

Rubrics offer marketing educators numerous advantages in grading written assignments, oral presentations, or even in-class participation. However, there are also several criticisms of grading rubrics that make them less than appealing for many. This paper describes the benefits and problems of grading rubrics and introduces a computer-assisted approach that aims to overcome these problems, while preserving and enhancing the benefits. The main added benefit of a computer-assisted grading rubric is to quickly and efficiently provide more specific student feedback that can be used to improve future work, and increase perceptions of grading fairness, and course satisfaction.