2014•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy

Emre Ulusoy

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Key concepts: Competitor analysis, Marketing strategy, Marketing, Marketing management, Business, Return on marketing investment, Marketing effectiveness, Marketing research

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Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy — Research Paper | ScholarLens