2011•International Journal of Research in Commerce and ManagementRequires access

INTRUDERS ALTERING THE PERCEPTION OF CUSTOMERS IN THE LIFE INSURANCE SECTOR OF INDIA – A COMPARATIVE EMPIRICAL STUDY BETWEEN PUBLIC & PRIVATE LIFE INSURANCE COMPANIES

M. Dhanabhakyam V. Anitha

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Key concepts: Life insurance, Business, Private life, Private sector, Empirical research, Perception, Actuarial science, Public sector

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INTRUDERS ALTERING THE PERCEPTION OF CUSTOMERS IN THE LIFE INSURANCE SECTOR OF INDIA – A COMPARATIVE EMPIRICAL STUDY BETWEEN PUBLIC & PRIVATE LIFE INSURANCE COMPANIES — Research Paper | ScholarLens