祝丽丽
Abstract
Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of communication triangle.It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
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Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of communication triangle.It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
Key concepts: Persuasion, Rhetorical question, Advertising, Rhetorical device, Psychology, Linguistics, Social psychology, Business