Teemu Moilanen, Seppo Rainisto
Abstract
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country b
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country b
Key concepts: Destinations, Brand identity, Advertising, Business, Brand equity, Brand management, Marketing, Identity (music)