Diffusion and Dissemination of Agricultural Knowledge

Almost sixty five percent of Indian population is engaged in agriculture that contributes to food security of the world’s second largest populated country. Though agriculture sector shares 26 percent of GDP, this sector is very crucial for the sustainable growth and development of India. The emerging agricultural challenges demand information intensive agriculture work and applications of state of the art knowledge to enhance agricultural productivity, but non-accessibility of information and subsequently awareness and knowledge gaps that exist in this sector, enormously affect agricultural productivity. Efforts are being made for e-communication of information in rural India. This chapter portrays such efforts of public and private sectors, pinpoints the problem areas for accessibility of latest agricultural knowledge and suggests an e-communication model suitable for transfer of agricultural knowledge in the rural areas of India.