Financial Communication and Corporate Social Responsibility Practice

I ncreasing social consciousness is prompting financial marketers to manage corporate reputation by using their financial communications to create positive perceptions among stakeholders (Wang 2009c, 2010a, 2012b). The concept of corporate reputation can be traced back to the 1950s, and it gradually evolved to corporate image in the 1960s and 1970s (Bennett and Kottasz 2000). Corporate reputation may be defined as a final outcome of building a corporate image (Bernstein 1984). In essence, both corporate image and corporate reputation may contain the external perceptions of a corporation (Gray and Balmer 1998). These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.