2013•Auerbach Publications eBooksRequires access
Course Materials #1
Wanda Curlee, Robert Lee Gordon
Open publisher page 0 citations
Abstract
The company is called Grace Electronics, and it is a manufacturing company of small commercial and consumer electronics. Grace specializes in high-end, highly reliable, and cutting-edge-type items. The company has a 40-year tradition of producing reliable items and has a good retail distribution through higher-end electronics and home goods stores throughout the United States and Europe. The company does some business through online retailers but finds that the bulk of its business is still through traditional storefronts. The business also has a large commercial side, but that is being handled by a different program manager so the details here will focus upon the retail side of the company.