Evolution of competitive priorities towards performance improvement: a meta-analysis

Competitive priorities are critical operational dimensions that a business process must possess to satisfy its internal and external customers. The process of defining competitive priorities is evolving and changing over time according to a new business paradigm. Therefore, it is the right time to revisit the critical dimensions of competitive priority. The purpose of this study is threefold: (1) to identify and revise the critical dimensions of competitive priority; (2) to assess the quality of competitive priority measures across studies based on different criteria; (3) to confirm the relationship between several competitive priorities and organisational performance. The results show the different effects that competitive priorities have on organisational performance. Cost and quality priorities show evidence of strong effect size compared to the others.