ScholarLens Back to search
1996•Palgrave Macmillan UK eBooksRequires access

From Sales to Relationship-Building Promotion

Stewart Pearson

Open publisher page 0 citations

Abstract

Sales promotion is defined by Petersen, in Sales Promotion in Action , as an activity consisting of ‘a featured offer, of tangible advantages not inherent in a product or service, for the achievement of marketing objectives’. 1 These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

About this research paper

What this paper is about

Sales promotion is defined by Petersen, in Sales Promotion in Action , as an activity consisting of ‘a featured offer, of tangible advantages not inherent in a product or service, for the achievement of marketing objectives’. 1 These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Sales promotion is defined by Petersen, in Sales Promotion in Action , as an activity consisting of ‘a featured offer, of tangible advantages not inherent in a product or service, for the achievement of marketing objectives’. 1 These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key concepts: Promotion (chess), Marketing, Business, Sales promotion, Sales management, Product (mathematics), Action (physics), Service (business)

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
From Sales to Relationship-Building Promotion — Research Paper | ScholarLens