2008•The International Journal of Technology Knowledge and SocietyRequires access

New Product Development Strategy: A Case Study in a Textile/Apparel Company

Mahmud Akhter Shareef, Uma Kumar, Vinod Kumar

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Key concepts: Textile, Clothing, Business, New product development, Product (mathematics), Manufacturing engineering, Industrial organization, Commerce

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New Product Development Strategy: A Case Study in a Textile/Apparel Company — Research Paper | ScholarLens