From Brand Values to Brand Value

This chapter indicates the fact that as the credit crunch settles into a recession many brands have abandoned values for cheapness. Value is what an individual gets for his/her money, not just price. The public has an emotional attachment to the brand. Brands are like people and when something unpleasant is revealed about them, it is not easy to forget it. The chapter also discusses a BBC programme on disgusting food. The programme makers managed to mix humour with some shocking facts regarding just how much rubbish goes into the food a person eats. The food industry has a long way to go to be truly ethical. Processed foods are big business and packaging in supermarkets has to carry essential information about content, fast foods; however, food sold through the food services industry at times does not carry that information.