2015•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty

Sami Kajalo, Annukka Jyrämä

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Key concepts: Corporate social responsibility, Brand loyalty, Reputation, Structural equation modeling, Loyalty, Brand equity, Confirmatory factor analysis, Corporate branding

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