Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

Connect and engage across channels with the new customersConnect is the ultimate marketing guide becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers function in the new era where digital customer experiences are increasingly important.Marketing is undergoing a revolution rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse be sold to or managed. Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead Connect takes readers inside the winners' world learn the approach that's engaging the new consumer.Discover the technology and processes that allow marketers remain relevantCraft a personal, relevant, and accessible customer journey that engages the connected customerKeep in touch throughout the customer's life cycle, both online and offlineLink digital goals and metrics business objectives for a more relevant strategySmart marketers have moved a higher level that achieves business objectives while increasing relevance the customer. Connect provides readers a roadmap this new approach, and the tools that make it work.