Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap
Anna Fedusiv, Cai‐Feng Bai
Abstract
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Anna Fedusiv, Cai‐Feng Bai
Abstract
Open-access reader
The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.
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The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.
Key concepts: Eating behavior, Healthy eating, Psychology, Consumption (sociology), Consumer behaviour, Social psychology, Healthy food, Focus (optics)