2016•Lund University Publications Student Papers (Lund University)Open access

Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention-Behavior Gap

Anna Fedusiv, Cai‐Feng Bai

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Abstract

The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.

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The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.

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Available abstract

The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision-making process and intention-behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.

Key concepts: Eating behavior, Healthy eating, Psychology, Consumption (sociology), Consumer behaviour, Social psychology, Healthy food, Focus (optics)

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