2014SSRN Electronic JournalOpen access

A Comparative Study on 'E-Commerce Verses M-Commerce: The Future of Online Marketing'

Madhusmita Choudhury, Srikanth Ig

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Abstract

Electronic commerce, combined with mobile commerce, is probably going to become a serious business development across the world within the close to future. Asian country is presently within the midst of an ecommerce and m-commerce revolution. The web has introduced a major wave of amendment. Communication patterns have modified and interaction with companies happens via internet sites. As a result, web is driving the creation of recent channels that reach the scope and scale of commerce to e-commerce then m-commerce. The web has enabled makers, retailers, wholesalers and suppliers to speak and interact their business higher, quicker and cheaper during a wide-range of markets. It's Sceptres the shoppers by giving them access at anytime and a wider alternative of merchandise and services than before. Without doubt, each ecommerce and m-commerce are at a emerging stage in Asian country however these have immense growth prospects within the country. this text examines the distinguish options of m-commerce from those of ecommerce and determine the key factors that influence the long run of on-line promoting, so as to produce a scientific and comprehensive understanding of e-commerce and m-commerce, together with its utility for each shoppers and service-providers, therefore on create them attentive to the new business opportunities arising out of this convergence.

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What this paper is about

Electronic commerce, combined with mobile commerce, is probably going to become a serious business development across the world within the close to future. Asian country is presently within the midst of an ecommerce and m-commerce revolution. The web has introduced a major wave of amendment. Communication patterns have modified and interaction with companies happens via internet sites. As a result, web is driving the creation of recent channels that reach the scope and scale of commerce to e-commerce then m-commerce. The web has enabled makers, retailers, wholesalers and suppliers to speak and interact their business higher, quicker and cheaper during a wide-range of markets. It's Sceptres the shoppers by giving them access at anytime and a wider alternative of merchandise and services than before. Without doubt, each ecommerce and m-commerce are at a emerging stage in Asian country however these have immense growth prospects within the country. this text examines the distinguish options of m-commerce from those of ecommerce and determine the key factors that influence the long run of on-line promoting, so as to produce a scientific and comprehensive understanding of e-commerce and m-commerce, together with its utility for each shoppers and service-providers, therefore on create them attentive to the new business opportunities arising out of this convergence.

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Available abstract

Electronic commerce, combined with mobile commerce, is probably going to become a serious business development across the world within the close to future. Asian country is presently within the midst of an ecommerce and m-commerce revolution. The web has introduced a major wave of amendment. Communication patterns have modified and interaction with companies happens via internet sites. As a result, web is driving the creation of recent channels that reach the scope and scale of commerce to e-commerce then m-commerce. The web has enabled makers, retailers, wholesalers and suppliers to speak and interact their business higher, quicker and cheaper during a wide-range of markets. It's Sceptres the shoppers by giving them access at anytime and a wider alternative of merchandise and services than before. Without doubt, each ecommerce and m-commerce are at a emerging stage in Asian country however these have immense growth prospects within the country. this text examines the distinguish options of m-commerce from those of ecommerce and determine the key factors that influence the long run of on-line promoting, so as to produce a scientific and comprehensive understanding of e-commerce and m-commerce, together with its utility for each shoppers and service-providers, therefore on create them attentive to the new business opportunities arising out of this convergence.

Key concepts: Business, E-commerce, Scope (computer science), The Internet, Mobile commerce, Marketing, Commerce, Goods and services

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