Implementing Enterprise Open Innovation Strategy by Effectively Collaborating with External Resources

Increasing marketing competition forces enterprise to change! Open innovation is especially discussed in this paper focusing on how to manage the external resources rationally, in which the closed innovation is compared with open innovation firstly, then the external resources category is classified by following a flexible mechanism in order to form a self-rotating innovation cycle. Moreover, an open innovation network model is offered in order to coordinate the phase-in as well as phase-out points of external resources involving in enterprise innovation process. Finally, a case concerning Haier Group open innovation practice is presented to further illustrate the adaptability of the methodology given in this paper.