Stockouts and Restocking: Monitoring the Retailer from the Supplier’s Perspective

Suppliers and retailers typically do not have identical incentives to avoid stockouts (lost sales due to the lack of product availability on the shelf). Thus, the supplier needs to monitor the retailer’s restocking efforts with the available data. We empirically assess stockout levels using only shipment and sales data that is readily available to the supplier. The model distinguishes between store stockouts (zero inventory in the store) and shelf stockouts (an empty shelf but some inventory in other parts of the store), thereby identifying the cause of the stockout to be either a supply chain or a restocking issue. We find that, as suspected by the supplier, the average stockout rate is much higher than published averages. In addition, stockout rates vary widely between stores. Moreover, almost all stockouts are shelf stockouts. The model identifies stores that may have restocking issues.