THE ACCOUNTING ROLE IN IMPLEMENTATION OF FINANCIAL IN TRADING COMPANIES

Accounting represents the inevitable activity in business performing. Cognition the accounting role stems from the 15th century by Benedict Kotruljevic which was indicated on accounting importance in business managing. Through history accounting evolved from passive business role which was oriented exclusively on recording and presentation business events to the active business role in business management. The active role in business management, accounting primarily owed to the accounting choice, which offers possibility that with chosen accounting procedure and method affects the company business. Accounting choices are refer to the accounting policies adopted by company and which are defined as specific principles, rules and practices of financial reporting. Nowadays company business is marked by the dynamic and turbulent market trends within which the emphasis is on the availability of financial resources, respectively on the managing and obtaining the required financial funds and ensuring company liquidity and solvency. Exactly in the context of financial policies, companies trying to provide financial funds necessary for undisturbed business process. Terms of obtaining the financial resources are negotiate on the basis of published accounting information in the company financial statements. Starting from the fact, that companies with accounting policies choices affect the financial statement, which represent its business on financial markets and financial institutions with the aim of obtaining necessary financial resources, we put in relation the company accounting policies and costs of financial resources which arising from company financial policies. So the goal of research is to determine whether the companies which have a higher level of financial costs will try to present better business result by selecting accounting policies, which mitigates the negative impact of financial costs and improves the current business performance, with which company will ensure the attractive perception and better condition of obtaining financial resources. Research was conducted on a sample of trading companies, applying the logistic regression within statistical software (SPSS).