2012•Unpublished venueRequires access

An investigation into the impact of total quality management on customer satisfaction in the retail sector. A case of Ruzivo supermarket

Tarirashe Matare

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Key concepts: Customer satisfaction, Business, Marketing, Total quality management, Quality (philosophy), Advertising, Operations management, Engineering

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An investigation into the impact of total quality management on customer satisfaction in the retail sector. A case of Ruzivo supermarket — Research Paper | ScholarLens