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2016•Journal of Retailing and Consumer ServicesRequires access

Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

Wai Jin Lee, Isaac Cheah, Ian Phau, Min Teah, Basem Abou Elenein

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Key concepts: Business, Marketing, Willingness to pay, Product (mathematics), Metropolitan area, Advertising, Consumer behaviour, Economics

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