A Comprehensive Study on Trip Attraction Rates of Shopping Centers in Dhanmondi Area

 Abstract— Studies of people trips and vehicular attraction to activity centers have been conducted in western countries but few have been done in Asian countries. In Bangladesh, this kind of study has been newly introduced. In this study, trip rate analysis method is used to estimate the trip attraction rates of the shopping centers at Mirpur Road, Dhanmondi area of Dhaka. As part of this study, a total of six shopping centers were surveyed, for which the number of vehicles (car) and persons entering the shopping center during peak hour for every 15 minutes time interval were counted. The approach deals with the relationship the trip attraction rates of the shopping center as a whole. It relates the trip attraction of the shopping center as a function of the physical features of the shopping center, e.g. total parking spaces, gross floor area, and the number of stores in the shopping center. It would be useful in the regional transportation network or the channelization of traffic control around a shopping center. The data would be useful in assessing the traffic impacts surrounding a new shopping center, and also the region wide traffic volume impacts.