Challenges in Public Agricultural Extension of Korea

Based upon the conceptual framework of the paradigm shift in agricultural extension of Korea, this research presents the challenges of the subjects, functions, methods, and resources of Korean agricultural extension. The presented challenges are estimating a greater variety of customers’ needs, strengthening the link between the agricultural extension and agricultural research and development, weakening the link between the agricultural extension and agricultural administration, making Korean agricultural extension be mainly for farmers and consumers, and having Korean agricultural officers change their capability and awareness so that they cope with the challenges of the new agricultural extension. To manage these challenges more effectively, this research also presented that the structure and the culture of an agricultural extension organization and the status of agricultural extension officers should be changed.