Strategy Discussion of Chinese Auto Industry via Innovative Theory of Source

Based on the Innovation Theory of Source(ITS), the main contents are two sides market models and platform strategy , combined with the current development of the traditional auto industry, the author first leads to the basic theory of ITS, and then combined with a ITS theory analysis of the current development of the automobile industry four issues facing the automotive industry by establishing the last major new ideas, build the automotive industry on both sides of the market model, to build Chinese auto industry ecosystem gradually explore these three parts to Chinese auto industry development strategy based on ITS theory.