MARKET STRUCTURE ANALYSIS OF HYBRID MAIZE SEED IN KARIMNAGAR AND NIZAMABAD DISTRICTS OF ANDHRA PRADESH

Maize is one of the important crops in world agriculture. In India maize called as “cereal queen” is third most important crop after rice and wheat. Maize has the highest genetic potential, production and productivity among. The present study on “Market structure analysis of hybrid maize seed in Karimnagar and Nizamabad districts of Andhra Pradesh” was studied with the following objectives: 1. To estimate total market size of the maize seeds in India and Andhra Pradesh and also to assess the extent of hybridization of maize in Nizamabad and Karimnagar districts with special focus on single cross hybrid maize. 2. To study the extent of marketing operations of top five firms in hybrid maize seed in terms of 4P’s (Product, Price, Place, Promotion) and also their Unique Selling Proposition (USP). 3. To understand and prioritize the key factors those which affect the market share of maize. This study helps the hybrid maize seed companies in improving their products for effective market penetration and introduction of new hybrids in the study area, apart from throwing light on various issues in maize hybrid seed market.