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2001•ACR North American AdvancesRequires access

How Now Ralph Lauren? the Separation of Brand and Product in a Counterfeit Culture

James W. Gentry, Sanjay Putrevu, Clifford J. Shultz, Suraj Commuri

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Key concepts: Counterfeit, Product (mathematics), Separation (statistics), Business, Advertising, Art, Political science, Computer science

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