Analysis of Economic Value of Folk Culture

With the progress of scientific technologies and changes of economic globalization, the tertiary industry centered by the service industry is rapidly developing.Folk culture has close relations with the economic development of the service industry.It is a great breakthrough for our country from implementing the strategy of rejuvenating the country through science and education to constructing our country to a cultural power.At present, the situation of new media becomes more severe, which fully proves the importance of human 'cultures' to the national construction, international communications and internationally joint development.And folk culture is directly produced through the most direct way when the masses experience it in person in the social and economic environment.Hence it is of certain necessity to discuss the economic value of folk culture.In terms of domestic and foreign economic situations, there are innumerable economic chain numbers that regard folk culture as the chains and extend development.Especially with the appearance of the pattern of economic globalization, the tendency of global cultural integration is rapidly developing; folk culture is of greater impact on economic construction.Many countries and regions have been striving to develop the cultural industry; in recent years, folk culture activities such as 'Chinese bridge' and 'ambassador of cultural image' have also been attracting the masses.Hence, we should be clear about the relations between folk culture and economic development and analyze the pattern and the value orientation of the existing folk culture so as to guarantee that the folk culture is not to be destroyed and perform the historical missions of inheriting the folk culture.