A Data Mining System for Supporting of Business Intelligence in e-Business

As the interest in business interest is increased, data mining is increasingly used in BI as the core technique. To support Business Intelligence in e-business environment, the integrated data mining system which included in various mining operations should be able to flexibly integrate with database system and also it must provide the easy and efficient interface to implement the marketing process in various business applications. In this paper, we have implemented the EC-DaMiner system to support business intelligence in e-business area. The implemented system can be integrated with the conventional database system with the standard interface. Business applications can use MQL mining query language to discover the rules and mining result is modeled in marketing database, and the EC-DaMiner system make the implementation of business marketing process more easy.