Manageability of Virtual and Physical Space in Moving Cities

Most of the current research on the urban social environment is focused on reflection urban physical space in network virtual space. The reverse process is also essential: how does the virtual/network space affect the physical space, making it manageable for social groups, originally coordinated in the social networks. In this regard, it is necessary to study the relationship of mobility of virtual/physical urban space, which can be spent analysing identical graffiti and memes, freely applicable in both spaces. Data comes from 302 virtual memes and 205 graffiti memes on St. Petersburg streets. Data collected during 2014/2015. Main findings have confirmed that physical and virtual space of the city is closely connected and social groups move freely between them.