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2007•Journal of Yangzhou Polytechnic CollegeRequires access

A Study on the Advertising in US President Election-04

Huang Xun-cheng

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Abstract

Commercial advertising is to promote products and political advertising is to attract votes for the candidates.In the United States Presidential Election-04,the function of advertising is extremely important.In this article,we investigate the various characteristics of advertising including strategies,styles and designs and some related problems in the Presidential Election-04.We also compare the similarity and difference of the ads in the election with the normal commercial one.

About this research paper

What this paper is about

Commercial advertising is to promote products and political advertising is to attract votes for the candidates.In the United States Presidential Election-04,the function of advertising is extremely important.In this article,we investigate the various characteristics of advertising including strategies,styles and designs and some related problems in the Presidential Election-04.We also compare the similarity and difference of the ads in the election with the normal commercial one.

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Available abstract

Commercial advertising is to promote products and political advertising is to attract votes for the candidates.In the United States Presidential Election-04,the function of advertising is extremely important.In this article,we investigate the various characteristics of advertising including strategies,styles and designs and some related problems in the Presidential Election-04.We also compare the similarity and difference of the ads in the election with the normal commercial one.

Key concepts: Presidential election, Advertising, Political advertising, Similarity (geometry), Political science, Politics, Presidential system, Presidential campaign

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