Study on Development Strategies of Nanjing Buddhist Cultural Tourism Resources

Nanjing,with a long history since its construction,has been a center for spread and research of southern China and even Buddhist culture. Nanjing blessed with abundant tourism resources,has retained a lot of material culture and Buddhist spiritual culture. Though with higher reputation and better group advantages compared with counterparts,in the new situation,some programs are behind the times and faced with competitions from large Buddhist landscapes,thus the whole Nanjing Buddhist cultural tourism market is challenged. By systematically reviewing Nanjing Buddhist cultural resources remains,and in depth analyzing the internal strengths and weaknesses and external opportunities and threats,this paper argues that to transform Nanjing Buddhist culturaltourism resources requires raising sightseeing reputation,promoting cultural identity tours for overseas visitors and initiating Buddhist experience tours.