2011Journal of Hebei North UniversityRequires access

A Study on the Development of Leisure-Tourism in Zhangjiakou from the Standpoint of Constructing Leisure Tourism Belt around Beijing and Tianjin

Xiao Shou-ku

Open publisher page 1 citations

Abstract

In the framework of building the leisure-tourism belt around Beijing and Tianjin,it is of realistic necessity and urgency to develop Zhangjiakou's leisure tourism.Aiming at the current status,the article analyzes SWOT(strengthens,weakness,opportunity and threats) of Zhangjiakou's leisure tourism and on that basis puts forward some suggestions on creating modern leisure atmosphere,building might leisure brands,innovating the system of leisure products,intensifying the publicity of leisure tourism,constructing the environment of recreational consumption,realizing mutual benefits and win-win results between regions and so on.

About this research paper

What this paper is about

In the framework of building the leisure-tourism belt around Beijing and Tianjin,it is of realistic necessity and urgency to develop Zhangjiakou's leisure tourism.Aiming at the current status,the article analyzes SWOT(strengthens,weakness,opportunity and threats) of Zhangjiakou's leisure tourism and on that basis puts forward some suggestions on creating modern leisure atmosphere,building might leisure brands,innovating the system of leisure products,intensifying the publicity of leisure tourism,constructing the environment of recreational consumption,realizing mutual benefits and win-win results between regions and so on.

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Available abstract

In the framework of building the leisure-tourism belt around Beijing and Tianjin,it is of realistic necessity and urgency to develop Zhangjiakou's leisure tourism.Aiming at the current status,the article analyzes SWOT(strengthens,weakness,opportunity and threats) of Zhangjiakou's leisure tourism and on that basis puts forward some suggestions on creating modern leisure atmosphere,building might leisure brands,innovating the system of leisure products,intensifying the publicity of leisure tourism,constructing the environment of recreational consumption,realizing mutual benefits and win-win results between regions and so on.

Key concepts: Tourism, Beijing, Publicity, Recreation, SWOT analysis, Consumption (sociology), China, Leisure studies

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