On Personnel Training and Development Strategy in Cultural and Creative Industries under the New Situation

For the talent-driven cultural and creative industry,talents are always the most crucial factor in the industrial chain.However,the current status of our creative talents is far from satisfactory because the shortage of creative talents has restricted its development like a bottleneck.This requires us to carefully analyze the structural characteristics of industry professionals to find out the crux of the existing problems,to take some remedial steps to correct the shortcomings and to do the job of cultivation and development with a view of promoting a new round of fast and sound development of cultural industry.