Tourist Enterprise Marketing Strategy on the Basis of Customer Value

As the developing of economy,more and more enterprise,even including hospitable enterprise,pay more attention to customer value other than the possessive ratio of market.However,not all customers can bring high profits to these enterprises.It is important for these enterprises that they should part different customers and take fitful marketing strategy on different customers based on characters of different customers.In this paper, some researches had been carried on marketing strategy of travel industry based on customer value.We probed the value of customer finely from different aspects,such as the soul of customer value,sub-market and market strategy,stress on kinds of customers.At the same time,we elucidated different marketing strategies of travel industry for different customer values.