Identity Trend of Enterprise Name,Brand Name,and Logo in EIS

The concept of enterprise name,brand name,and logo was analyzed and distinguished.The reason of their identity trend was also analyzed.The develop tendency can facilitate enterprise to manage its identification system,protect its legal rights and interests,enlarge the combination of product,increase product famous degree,and set up better enterprise image.For customers,it can make them easily identify the merchandise needed by identification,gets more benefit,and defend their benefit.It was put forward that enterprise identification design should follow the rule of succinct,unique,ingenious,and full in connotation.