Effects of Brand-Originating Counties and Product-Made Counties on a Consumer's Product Evaluation and Purchase Intension

Brand-originating countries(BOC) and product-made countries(PMC) were distinguished.Explored were the effects of two types of the countries on consumers' product evaluation and purchase intension.It is found that PMC have obvious impacts on consumers' product evaluation;BOC influence consumers' purchase intension significantly.The level of the product evaluation would lower when the products with high brand image from BOC are made in developing countries, but their consumers' purchase intension would keep the same levels possibly.The study indicates that the influence mechanisms of BOC differ from PMC widely.In the future research,the effects of BOC should be explored more extensively and thoroughly.