Epistemology Approaches to Reach Sincerity in Corporate Culture Construction

Targeting at current situation of lacking social norm, the article discusses the problems of sincerity and the traditional essences of Confucianism. The paper explains the essential function of sincerity in ethical culture and ethical practice. In addition, the article argues that human nature could be improved through learning and being brings forward while eradicating cunning and hypocrisy so as to foster the corporate personality with ethical sincerity. It exhibited ways to reach objective knowledge through subjective sincerity,and even through voluntarily self- examination to reach sincerity in order to maintain the commercial ethic value. As each individual is able to fulfill his/ herself and realizes their values, the corporate quality of sincerity and credibility could be shaped.