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2006•Caijing luncongRequires access

Study on the Development of Domestic Retail Firms

MA Yong-sheng

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Abstract

The medium-sized and small-sized retail corporations are the main bodies of retails and have many functions.But their survival and development face more and more threats and challenges from the rapid overspread of big domestic and foreign retail corporations.In this paper,some countermeasures were put forward in order to improve their competitive ability based on the analysis of their advantages and disadvantages.

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What this paper is about

The medium-sized and small-sized retail corporations are the main bodies of retails and have many functions.But their survival and development face more and more threats and challenges from the rapid overspread of big domestic and foreign retail corporations.In this paper,some countermeasures were put forward in order to improve their competitive ability based on the analysis of their advantages and disadvantages.

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Available abstract

The medium-sized and small-sized retail corporations are the main bodies of retails and have many functions.But their survival and development face more and more threats and challenges from the rapid overspread of big domestic and foreign retail corporations.In this paper,some countermeasures were put forward in order to improve their competitive ability based on the analysis of their advantages and disadvantages.

Key concepts: Business, Order (exchange), Industrial organization, Retail industry, Commerce, Competitive advantage, Marketing, Finance

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